Privacy Policy
Liveligoods LLC ("Liveligoods," "we," "our," or "us") operates the Liveligoods mobile application (the "App"), a hyperlocal marketplace connecting buyers, sellers, renters, and community members within local geographic areas. Protecting your personal information is a core commitment of this platform.
This Privacy Policy explains what information we collect, how we use it, and the choices you have. Please read it carefully. By creating an account or using the App, you acknowledge that you have read and understood this policy.
1. Information We Collect
1.1 Information You Provide Directly
- Account registration: name, email address, and phone number
- Profile information: display name, profile photo, and brief bio (optional)
- Vendor storefront data: business name, description, operating hours, and logo (for seller accounts)
- Listings: titles, descriptions, pricing, photos, and category tags for goods, rentals, services, skills, and events you post
- Communications: messages exchanged with other users through the App's in-app messaging system
- Google Business Profile (optional): if you choose to connect your Google Business Profile, we retrieve basic public profile information — such as ratings and review counts — solely to help verify your local business identity to neighbors. This connection is optional and can be revoked at any time.
- Seller subscription: billing contact details processed through our third-party payment processor. We do not store full payment card numbers.
1.2 Location Data
Location access is a core function of the App. With your explicit permission, we collect your device's GPS coordinates to power hyperlocal feed filtering and geofencing within approximately 50 miles of your selected community. Alternatively, you may manually enter a ZIP code in place of GPS.
We use location data to display relevant local listings and events, and to enforce community geofencing. We do not sell precise location data or share historical location tracks with advertisers.
1.3 Information Collected Automatically
- Device information: device type, operating system version, and app version
- Usage data: features accessed, listings viewed, search queries, and in-app interaction patterns
- Log data: IP address, access times, and crash reports
- In-app messages: conversations between users are stored for anti-fraud and community safety compliance purposes
1.4 Biometric Data
To enable convenient secure access on mobile devices, the App supports device-level biometric authentication (Face ID, Touch ID, or passcode). Your biometric data — fingerprints, facial geometry, or similar — is processed entirely by your device's operating system and hardware. Liveligoods never receives, stores, or has access to your biometric identifiers. We receive only a boolean authentication result (success or failure) from your device.
1.5 Information from Other Users
Other users may reference you in reviews or messages within the App.
2. How We Use Your Information
We use the information we collect to:
- Create and manage your account and verify your identity
- Display your listings to nearby community members within the applicable geofenced area
- Enable in-app messaging between buyers, sellers, and other users
- Power location-based features, including hyperlocal feed filtering and event discovery
- Process seller subscription payments
- Send push notifications and in-app notifications about listing activity, messages, and platform updates
- Detect and prevent fraud, abuse, spam, and violations of our Terms of Service
- Maintain audit logs to enforce community bans and prevent bad actors from re-entering the platform
- Analyze usage patterns to improve App features and performance
- Comply with applicable legal obligations
Liveligoods is ad-free. We do not use your information for paid advertising purposes, and we do not sell your personal data to advertisers or data brokers.
3. How We Share Your Information
We do not sell your personal information. We may share information in the following limited circumstances:
3.1 With Other Users
Your public profile (display name, profile photo) and your active listings are visible to other App users within your geofenced area. Your precise GPS coordinates are never shared with other users; only your general community area is indicated.
3.2 With Service Providers
We work with trusted third-party vendors to operate the App, including cloud hosting, email delivery, and payment processing. These providers access your data only as needed to perform services on our behalf and are contractually bound to protect it. Our current core service providers include:
- Payment processor: handles subscription billing. We store no payment card numbers.
- Email delivery provider: used to send identity verification and two-factor authentication codes.
- Cloud infrastructure provider: hosts our database and stores listing images securely.
- Google (OAuth): used only if you choose to connect your Google Business Profile.
3.3 For Legal Reasons
We may disclose information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Liveligoods LLC, our users, or the public.
3.4 Business Transfers
In the event of a merger, acquisition, or sale of substantially all of our assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
4. Data Storage and Retention
We store your personal information for as long as your account is active or as needed to provide services. Specific retention timelines:
- Active accounts: personal information and listing content are retained for the duration of your account.
- Voluntary account deletion: upon your request, we will delete your personal information within 30 days, except where retention is required by law or to resolve open disputes.
- Inactive accounts: accounts with no activity for 24 consecutive months may be flagged for deletion, with prior notice sent to the email address on file.
- Banned accounts: certain non-personally-identifying identifiers may be retained in audit logs indefinitely to prevent circumvention of community safety bans.
Anonymized, aggregated data that cannot identify you may be retained indefinitely for analytics and platform improvement.
5. Security
We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or loss. These measures include encrypted data storage, secure transmission protocols, and access controls limiting who within our organization can access user data.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and we encourage you to use a strong, unique password and to enable two-factor authentication on your account.
If you believe your account has been compromised, please contact us immediately at support@liveligoods.com.
6. Children's Privacy
The App is not intended for users under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided us with personal information, we will delete it promptly.
If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at privacy@liveligoods.com and we will take steps to remove that information.
7. Your Privacy Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your account and associated personal data
- Withdraw consent for location data collection (via your device settings)
- Opt out of push notifications (via your device settings)
- Request a portable copy of your data
- Object to or restrict certain processing of your data
Residents of California (CCPA), the European Union (GDPR), and other jurisdictions with applicable privacy laws may have additional rights as outlined under those statutes. We will honor all legally required requests regardless of your location.
To exercise any of these rights, contact us directly at privacy@liveligoods.com. Please include your name and the email address associated with your account. We will respond within 30 days. We will not discriminate against you for exercising your privacy rights.
8. Third-Party Links and Services
The App may display links to third-party websites or services, including external business profiles and community resources. This Privacy Policy applies only to the Liveligoods App and does not cover the data practices of any third party. We encourage you to review the privacy policies of any external services before sharing information with them.
If you connect a third-party account (such as Google Business Profile) to the App, that connection is governed by both this policy and the third party's own privacy policy.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will notify you through an in-app notification at least 14 days before the changes take effect, and we will update the effective date at the top of this document.
Your continued use of the App after the effective date of any changes constitutes your acceptance of the updated policy. If you do not agree to the revised policy, you must stop using the App and may request account deletion.
10. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please reach out directly:
Liveligoods LLC
Wisconsin, USA
Privacy inquiries: privacy@liveligoods.com
General support: support@liveligoods.com